01
Describe your brand, once
Name, industry, website, audience, and how you sound — the words you use, the ones you never use, your colours and your logo. This brand kit is what keeps every later post recognisably yours instead of generic AI filler.
Launching 2026 · Built in India
One goal. One narrative. Every platform.
Massthread is an AI social media strategist. Tell it what your brand is and what you want this quarter to achieve — it plans the week, writes every post in the shape that platform actually rewards, checks its own work, and publishes on your schedule. You approve everything first.
Write to us and we will use your address only to tell you when Massthread opens — nothing else. See our Privacy Policy.
28 publishing destinations — from Instagram and LinkedIn to YouTube, Reddit, WhatsApp Channels, your own WordPress blog and your email newsletter.
Three steps, then it runs your week
Most tools give you an empty calendar and wish you luck. Massthread starts from the goal and works backwards to the posts.
02
Set one goal
Not twelve. One — the thing this quarter is actually for. Every idea Massthread generates has to earn its place against that goal, which is what stops a feed turning into unconnected posts that add up to nothing.
03
Review, schedule, done
A full week arrives as drafts, written per platform and quality-checked. Edit what you want, drop what you don't, and schedule the rest. Massthread publishes at the right time and brings the numbers back.
What it actually does
The parts that take the time when you do this by hand — the planning, the rewriting for each platform, the images, the scheduling and the chasing of numbers.
A brand voice it sticks to
Your tone, your vocabulary, the phrases you refuse to use, your colours and logo. Set it once and every draft comes back sounding like you wrote it on a good day.
Written per platform, not pasted
The same idea becomes a different post on LinkedIn than on X or Instagram — different length, structure, hashtags and call to action. Nothing is copy-pasted across platforms with the formatting broken.
It checks its own work
Before a draft reaches you it goes through a quality pass — does it serve the goal, does it sound like the brand, does it fit the platform's rules. Weak drafts are fixed, not handed to you.
A calendar you control
See the whole week at once. Move a post to another day with a drag or with the keyboard, duplicate one you like, or regenerate a single slot without touching the rest.
Images made for the post
Visuals generated to match the copy and your brand colours, including multi-slide carousels — so a post is never held up waiting on a designer.
Nothing goes out on its own
Every generated post waits as a draft. It publishes only after a human schedules it. There is no mode where the AI posts to your audience without you.
Results, brought back to you
Views, likes, comments, shares and clicks collected from each platform and refreshed often while a post is fresh — so you can see what worked without opening eight apps.
Ideas that don't run dry
Keyword and hashtag research, A/B variants of the same post to test against each other, and a way to bring your best-performing content back round without it feeling repeated.
Long-form and email too
Blog articles for your own site and email newsletters with subscriber lists, sign-up confirmation and one-click unsubscribe — handled in the same place as the short posts.
28 places to publish
Connect the accounts you already have. Massthread posts to them on your behalf — and to nothing you did not connect.
Social
- LinkedIn profile
- LinkedIn Page
- Facebook Page
- Instagram Business
- X
- Threads
Video & discovery
- YouTube videos
- YouTube Shorts
- TikTok
Messaging & communities
- WhatsApp Status
- WhatsApp Channels
- Telegram
- Discord
- Facebook Groups you own
- Facebook Groups you're in
Blogs, sites & email
- WordPress.com
- Self-hosted WordPress
- Blogger
- Hashnode
- Shopify blog
- Google Business Profile
- LinkedIn Newsletter
- Moodle
- Joomla
- DNN
- Custom webhook
Your accounts, your content
Connecting a social account means trusting someone with the keys. Here is exactly what we do with them.
You approve every post
AI output is saved as a draft. Publishing happens only after a person schedules it — that is how the product is built, not a setting that could be switched.
Access tokens are encrypted
Platform tokens are encrypted before they are stored, and deleted when you disconnect. We never see or store your social account passwords.
Your content isn't training data
We use a paid AI tier precisely because it excludes what we send from model training. Your brand and your drafts are not used to improve anyone's model.
The full detail is in our Privacy Policy and DPDP Compliance Notice — including the parts we are still building.
Three plans at launch
Pricing will be announced when we open. No numbers invented before then.
Solo
One brand, one person. For a founder or creator who needs a consistent presence without hiring anyone to run it.
Creator
More platforms, more volume, and the research and testing features — for people whose audience is the business.
Agency
Several brands in one workspace, with teammates and roles, so client work stays separated and reviewable.
Questions people ask first
Will it post things without asking me?
No. Everything the AI produces is saved as a draft and waits. A post is published only after a human schedules it. There is no autopilot that broadcasts to your audience unsupervised.
Does it just put the same post everywhere?
No — that is the thing it exists to avoid. One idea is rewritten for each destination: length, structure, hashtags, links and call to action all change to suit the platform. The narrative stays the same; the post does not.
Do you get my social media passwords?
Never. You connect accounts through each platform's own official sign-in, which hands us a limited access token instead of a password. We encrypt that token, use it only to publish what you scheduled and to read back how it performed, and delete it when you disconnect.
Is my content used to train AI models?
No. We use a paid AI tier whose terms exclude submitted data from model training. Your brand information, drafts and performance numbers are not used to improve any model, and are never pooled with other customers' data.
Do I need to connect all 28 platforms?
No. Connect only what you actually use — even one. Massthread never touches an account you did not connect, and you can disconnect any of them at any time.
When does it launch, and what will it cost?
We are opening in 2026. Pricing is announced at launch — we would rather publish a real number than a placeholder. Write to us and we will tell you the day it opens.
One goal, carried everywhere you publish
Massthread opens in 2026. Tell us where to reach you and we'll let you know the day it does — one email, nothing else.